Pedro FerroJul 31, 20201 minTrue Profitability Book - Second EditionPatrick Mosimann and I have just released the second edition of True Profitability. We have added a practical example of a Pareto-model...
Pedro FerroFeb 12, 20204 minPareto Pricing & True ProfitabilityPricing is the most effective tool to increase profits. Improving price by 1% yields substantial gains, compared to other methods.
Pedro FerroSep 19, 20191 minTrue Profitability - The BookHow to Master Complexity and Increase Profits by Governing the Long Tail
Pedro FerroAug 23, 20197 minTrue ProfitabilityDo you really know if you make money when you sell that product?
Pedro FerroJul 28, 20198 minMasters of Complexity use the Long Tail to GrowHow companies use the long tail to attract customers and capture valule data.
Pedro FerroJul 22, 20191 minProfit Decoded WebinarWhat is True Profitability and how should I use it to transform my business? Watch this brief webcast recording if you are interested in...
Pedro FerroJul 21, 20195 minHow Much is Product Complexity Costing your Business?Every established company has a certain amount of complexity in its product portfolio. Adding new products, variants and features is very...