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Jul 31
1 min

True Profitability Book - Second Edition

Patrick Mosimann and I have just released the second edition of True Profitability. We have added a practical example of a Pareto-model s...

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Pedro Ferro

Feb 12
4 min

Pareto Pricing & True Profitability

Pricing is the most effective tool to increase profits. Improving price by 1% yields substantial gains, compared to other methods.

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Pedro Ferro

Sep 19, 2019
1 min

True Profitability - The Book

How to Master Complexity and Increase Profits by Governing the Long Tail

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Pedro Ferro

Aug 23, 2019
7 min

True Profitability

Do you really know if you make money when you sell that product?

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Masters of Complexity use the Long Tail to Grow

Pedro Ferro

Jul 28, 2019
8 min

Masters of Complexity use the Long Tail to Grow

How companies use the long tail to attract customers and capture valule data.

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Pedro Ferro

Jul 22, 2019
1 min

Profit Decoded Webinar

What is True Profitability and how should I use it to transform my business? Watch this brief webcast recording if you are interested in ...

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How Much is Product Complexity Costing your Business?

Pedro Ferro

Jul 21, 2019
5 min

How Much is Product Complexity Costing your Business?

Every established company has a certain amount of complexity in its product portfolio. Adding new products, variants and features is very...

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