Insights | Luzio Strategy

True Profitability Book - Second Edition

Patrick Mosimann and I have just released the second edition of True Profitability. We have added a practical example of a Pareto-model...

Pareto Pricing & True Profitability

Pricing is the most effective tool to increase profits. Improving price by 1% yields substantial gains, compared to other methods.

True Profitability - The Book

How to Master Complexity and Increase Profits by Governing the Long Tail

True Profitability

Do you really know if you make money when you sell that product?

Masters of Complexity use the Long Tail to Grow

How companies use the long tail to attract customers and capture valule data.

Profit Decoded Webinar

What is True Profitability and how should I use it to transform my business? Watch this brief webcast recording if you are interested in...

How Much is Product Complexity Costing your Business?

Every established company has a certain amount of complexity in its product portfolio. Adding new products, variants and features is very...