Patrick Mosimann and I have just released the second edition of True Profitability. We have added a practical example of a Pareto-model...

Pricing is the most effective tool to increase profits. Improving price by 1% yields substantial gains, compared to other methods.

How to Master Complexity and Increase Profits by Governing the Long Tail

Do you really know if you make money when you sell that product?

How companies use the long tail to attract customers and capture valule data.

What is True Profitability and how should I use it to transform my business? Watch this brief webcast recording if you are interested in...

Every established company has a certain amount of complexity in its product portfolio. Adding new products, variants and features is very...