Insights | Luzio Strategy

All Posts
Publications

Jul 31
1 min

True Profitability Book - Second Edition

Patrick Mosimann and I have just released the second edition of True Profitability. We have added a practical example of a Pareto-model s...

37 viewsWrite a comment

Pedro Ferro

Feb 12
4 min

Pareto Pricing & True Profitability

Pricing is the most effective tool to increase profits. Improving price by 1% yields substantial gains, compared to other methods.

49 viewsWrite a comment

Pedro Ferro

Sep 19, 2019
1 min

True Profitability - The Book

How to Master Complexity and Increase Profits by Governing the Long Tail

25 viewsWrite a comment

Pedro Ferro

Aug 23, 2019
7 min

True Profitability

Do you really know if you make money when you sell that product?

129 viewsWrite a comment

Masters of Complexity use the Long Tail to Grow

Pedro Ferro

Jul 28, 2019
8 min

Masters of Complexity use the Long Tail to Grow

How companies use the long tail to attract customers and capture valule data.

55 viewsWrite a comment

Pedro Ferro

Jul 22, 2019
1 min

Profit Decoded Webinar

What is True Profitability and how should I use it to transform my business? Watch this brief webcast recording if you are interested in ...

5 viewsWrite a comment

How Much is Product Complexity Costing your Business?

Pedro Ferro

Jul 21, 2019
5 min

How Much is Product Complexity Costing your Business?

Every established company has a certain amount of complexity in its product portfolio. Adding new products, variants and features is very...

14 viewsWrite a comment

{"items":["5f2448d6527f2d0017176166","5e447115e9a8aa00173715de","5d83828a61905d00172ad257","5d5fe47e3300970016fa8207","5d3cc29ac2ed9000177ff3a5","5d35b3a9ca9b1101c06251c1","5d344ce46fcee602348b9ea1"],"styles":{"galleryType":"Columns","groupSize":1,"showArrows":true,"cubeImages":true,"cubeType":"fill","cubeRatio":1.3333333333333333,"isVertical":true,"gallerySize":30,"collageAmount":0,"collageDensity":0,"groupTypes":"1","oneRow":false,"imageMargin":32,"galleryMargin":0,"scatter":0,"chooseBestGroup":true,"smartCrop":false,"hasThumbnails":false,"enableScroll":true,"isGrid":true,"isSlider":false,"isColumns":false,"isSlideshow":false,"cropOnlyFill":false,"fixedColumns":1,"enableInfiniteScroll":true,"isRTL":false,"minItemSize":50,"rotatingGroupTypes":"","rotatingCubeRatio":"","gallerySliderImageRatio":1.7777777777777777,"numberOfImagesPerRow":1,"numberOfImagesPerCol":1,"groupsPerStrip":0,"borderRadius":0,"boxShadow":0,"gridStyle":1,"mobilePanorama":false,"placeGroupsLtr":false,"viewMode":"preview","thumbnailSpacings":4,"galleryThumbnailsAlignment":"bottom","isMasonry":false,"isAutoSlideshow":false,"slideshowLoop":false,"autoSlideshowInterval":4,"bottomInfoHeight":0,"titlePlacement":"SHOW_ON_THE_RIGHT","galleryTextAlign":"center","scrollSnap":false,"itemClick":"nothing","fullscreen":true,"videoPlay":"hover","scrollAnimation":"NO_EFFECT","slideAnimation":"SCROLL","scrollDirection":0,"overlayAnimation":"FADE_IN","arrowsPosition":0,"arrowsSize":23,"watermarkOpacity":40,"watermarkSize":40,"useWatermark":true,"watermarkDock":{"top":"auto","left":"auto","right":0,"bottom":0,"transform":"translate3d(0,0,0)"},"loadMoreAmount":"all","defaultShowInfoExpand":1,"allowLinkExpand":true,"expandInfoPosition":0,"allowFullscreenExpand":true,"fullscreenLoop":false,"galleryAlignExpand":"left","addToCartBorderWidth":1,"addToCartButtonText":"","slideshowInfoSize":200,"playButtonForAutoSlideShow":false,"allowSlideshowCounter":false,"hoveringBehaviour":"NEVER_SHOW","thumbnailSize":120,"magicLayoutSeed":1,"imageHoverAnimation":"NO_EFFECT","imagePlacementAnimation":"NO_EFFECT","calculateTextBoxWidthMode":"PERCENT","textBoxHeight":0,"textBoxWidth":200,"textBoxWidthPercent":50,"textImageSpace":10,"textBoxBorderRadius":0,"textBoxBorderWidth":0,"loadMoreButtonText":"","loadMoreButtonBorderWidth":1,"loadMoreButtonBorderRadius":0,"imageInfoType":"ATTACHED_BACKGROUND","itemBorderWidth":1,"itemBorderRadius":0,"itemEnableShadow":false,"itemShadowBlur":20,"itemShadowDirection":135,"itemShadowSize":10,"imageLoadingMode":"BLUR","expandAnimation":"NO_EFFECT","imageQuality":90,"usmToggle":false,"usm_a":0,"usm_r":0,"usm_t":0,"videoSound":false,"videoSpeed":"1","videoLoop":true,"gallerySizeType":"px","gallerySizePx":940,"allowTitle":true,"allowContextMenu":true,"textsHorizontalPadding":-30,"itemBorderColor":{"value":"#c8c8c8"},"showVideoPlayButton":true,"galleryLayout":2,"targetItemSize":940,"selectedLayout":"2|bottom|1|fill|true|0|true","layoutsVersion":2,"selectedLayoutV2":2,"isSlideshowFont":false,"externalInfoHeight":0,"externalInfoWidth":0.5},"container":{"width":940,"galleryWidth":972,"galleryHeight":0,"scrollBase":0,"height":null}}