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    True Profitability Book - Second Edition
    Pedro Ferro
    • Jul 31, 2020
    • 1 min

    True Profitability Book - Second Edition

    Patrick Mosimann and I have just released the second edition of True Profitability. We have added a practical example of a Pareto-model...
    59 views0 comments
    Pareto Pricing & True Profitability
    Pedro Ferro
    • Feb 12, 2020
    • 4 min

    Pareto Pricing & True Profitability

    Pricing is the most effective tool to increase profits. Improving price by 1% yields substantial gains, compared to other methods.
    122 views0 comments
    True Profitability - The Book
    Pedro Ferro
    • Sep 19, 2019
    • 1 min

    True Profitability - The Book

    How to Master Complexity and Increase Profits by Governing the Long Tail
    28 views0 comments
    True Profitability
    Pedro Ferro
    • Aug 23, 2019
    • 7 min

    True Profitability

    Do you really know if you make money when you sell that product?
    216 views0 comments
    Masters of Complexity use the Long Tail to Grow
    Pedro Ferro
    • Jul 28, 2019
    • 8 min

    Masters of Complexity use the Long Tail to Grow

    How companies use the long tail to attract customers and capture valule data.
    68 views0 comments
    Profit Decoded Webinar
    Pedro Ferro
    • Jul 22, 2019
    • 1 min

    Profit Decoded Webinar

    What is True Profitability and how should I use it to transform my business? Watch this brief webcast recording if you are interested in...
    8 views0 comments
    How Much is Product Complexity Costing your Business?
    Pedro Ferro
    • Jul 21, 2019
    • 5 min

    How Much is Product Complexity Costing your Business?

    Every established company has a certain amount of complexity in its product portfolio. Adding new products, variants and features is very...
    31 views0 comments

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